The brief
KKTV’s promo for Labor Day Liftoff, the hot air balloon festival in Memorial Park, mixing ground and drone footage with 3D balloons.
My role
I made the event look and the whole sequence: hot air balloons modeled and lit in 3D, rendered in passes (alpha, depth, ambient occlusion), then composited over the live footage in After Effects with light streaks, particles, a matched grade and a little film grain.
From the spot
Memorial Park, August 31 to September 2
3D balloons over the live footage
The 11 Cares tag
Outcome
Delivered for air, event screens and social (vertical and square), plus loops for signage.
Credits
- Design, 3D, composite and edit: Andre Bruni
- Produced for KKTV 11 News, Colorado Springs