The brief
A spec commercial for a made-up brand, Andy’s Hot Sauce: a bold product spot that builds to an explosion and the bottle.
My role
Storyboard first: pacing, camera angles, the bottle reveal and the explosion. I built the whole scene in Unreal Engine 5, using the Motion Design toolset’s Cloner to repeat elements and volumetric VDB effects inside Unreal for the explosion. Midjourney and Runway helped with concept art, mood boards and some footage, and I generated and animated lip footage with AI and composited it into the scene.
From the spot
The "Tangy" beat
The "Flavor" beat
Credits
- Concept, storyboards, 3D, AI pipeline and edit: Andre Bruni
- Spec work; Andy’s Hot Sauce is not a real brand