projects / /

Automotive campaigns

Dealer campaign creative for 30-plus automotive brands: spots, email, banners, brochures.
client
Blue Gorilla Digital
year
2018–2024
my role
Art direction, motion design, versions
tools
After Effects · Premiere · Photoshop · Illustrator
delivered
Broadcast spots · email · banners · brochures
Automotive campaigns
The finished spot as it aired. Click to play.

The brief

Dealership promos for automotive clients through JVS Media and Blue Gorilla Digital: hundreds of scripts, product shots and brand assets turned into finished spots on tight deadlines, for broadcast, social, showroom screens and web pre-roll.

My role

Motion design, edit, grade and type animation in After Effects and Premiere, with design in Illustrator and Photoshop. I built a template library (lower-thirds, transitions, model reveals, brand stings) so each promo could be customized and still stay on brand, with the offer and the call to action always clear.

From the montage

Dealer spots: Colonial Honda, Pohanka Honda of Fredericksburg

Outcome

Hundreds of dealer promos for regional and national campaigns. The template library cut average turnaround by about 30% against building each spot from scratch.
Need this kind of work for a show, a segment or a season? One email.
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