A large-format illustrated poster about leadership in the outdoors, for Avid4 Adventure.
client
Avid4 Adventure
year
2017
my role
Illustration, poster design
tools
Digital illustration · print layout
delivered
Large-format poster · digital versions
The finished spot as it aired. Click to play.
The brief
Avid4 Adventure wanted a large-format poster about leadership in the outdoors for its adventure education brand.
My role
Sketches first, then the illustration: a cast of hand-drawn explorers in bold color, laid out for large-format print with proper bleed and safe zones, plus versions sized for social posts and newsletters.