The brief
Avid4 Adventure gives every camper a passport, a keepsake booklet that tracks their new skills and adventures through camp. The old one was a plain checklist.
My role
I redesigned it as an illustrated booklet, with a version for each activity (hiking, water sports, archery, team games and more): line illustrations, custom icons, badges and milestone graphics, room for signatures and stamps, and one print spec that works across every program.
The booklet
Skill levels with line illustrations
Skill levels, the next spread
Checklist spread
Cover art: rafting, kayaking and climbing
Outcome
Campers and parents liked it, and the booklets print in the thousands each year across Avid4 Adventure’s sites.
Credits
- Illustration and print design: Andre Bruni
- Client: Avid4 Adventure